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Research papers

Linking brand imagery with preference

This paper discusses the relevance of brand image measurement to the current marketing role, and the importance of perfecting suitable measures and analysis procedures for different markets. It is argued that many of the conventional approaches can...

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling
Author: Rory P. Morgan
June 15, 1998
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Citation

Morgan, R. P. (1998a, June 15). Linking brand imagery with preference. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/linking-brand-imagery-with-preference


Magazines

Marketing and research today (November 1997)

An international jury met in Edinburgh, Scotland to select the best papers presented at ESOMAR's 50th Congress held from 7-10 September 1997. Congress focused on: 'Learning from the future: creative solutions for marketing research'.The Fernanda...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
November 1, 1997
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Citation

B.V., E. (1997a, November 01). Marketing and research today (November 1997). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-november-1997-


Research papers

From Rugrats to Spice Girls

This paper traces the history of characters up to the mid-nineteenth century, and thereafter through five ages of character development. Research is described that regularly plots the popularity of characters among children over a number of years....

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Author: Carrick James
October 22, 1997
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Citation

James, C. (1997a, October 22). From Rugrats to Spice Girls . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/from-rugrats-to-spice-girls-


Research papers

A radio research design for the 21st century

The paper reviews the work of a technical group designing a new specification for industry radio research. The group represents commercial broadcasters, public sector broadcasters, and advertisers and/or agencies. The paper discusses the limitations...

Catalogue: 2nd Radio Research Symposium
Authors: Lynne Robinson, Tony Twyman, Tony Wearn
June 15, 1997
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Citation

Robinson, Twyman and Wearn (1997a, June 15). A radio research design for the 21st century . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-radio-research-design-for-the-21st-century-


Research papers

Radio audience measurement

This paper reports on an investigation of the relative performance of one, two and four week diaries for radio audience measurement. A special four week diary study carried out in 1992 by Research Services Limited for RAJAR has been re-analysed to...

Catalogue: 2nd Radio Research Symposium
Author: Steve Wilcox
June 15, 1997
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Citation

Wilcox, S. (1997a, June 15). Radio audience measurement. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/radio-audience-measurement


Case studies

Researching radio station awareness, image and identity

This paper describes the work that has been carried out for the BBC World Service to further understanding of the image and identity of the station and to assist appropriate positioning in rapidly changing media environments. The paper examines the...

Catalogue: 2nd Radio Research Symposium
Author: Robert Kitching
June 15, 1997
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Citation

Kitching, R. (1997a, June 15). Researching radio station awareness, image and identity. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/researching-radio-station-awareness-image-and-identity


Research papers

Radiocontrol

Following a description of the Radiocontrol radiometer system and its functions, the first results of a qualitative and quantitative study of willingness to wear a Radiocontrol watch are presented. Intensive preparations are already underway in...

Catalogue: 2nd Radio Research Symposium
Author: Matthias Steinmann
June 15, 1997
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Citation

Steinmann, M. (1997a, June 15). Radiocontrol. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/radiocontrol


Research papers

Developing the Czech radio market

This paper briefly describes a history of the radio research in the Czech republic after the revolution in 1989. The paper also contains the analysis of the present situation in the Czech radio market and the reasons which have led to the change of...

Catalogue: 2nd Radio Research Symposium
Author: Hana Friedlaenderová
June 15, 1997
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Citation

Friedlaenderová, H. (1997a, June 15). Developing the Czech radio market. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/developing-the-czech-radio-market


Case studies

Qualities of radio advertising

This paper presents the results of the first basic survey in Germany to show the effectiveness in principle of radio as an advertising medium. Described are the effective mechanisms of radio advertising in relation to actual exposure, both generally...

Catalogue: 2nd Radio Research Symposium
Author: Christoph Wild
June 15, 1997
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Citation

Wild, C. (1997a, June 15). Qualities of radio advertising. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualities-of-radio-advertising